Zoe TL Kirkpatrick

Craft and Simplicity in an E-commerce Experience

Frost needed a modern ecommerce site to feature their limited run of unique heirloom handwoven blankets.

Role

Project Lead
Art Direction
Web Design

Platform

Squarespace Ecommerce

Team

Photography: Joyelle West
Logo Design: Matt Ralph
Copywriting: Evan Litsios

Timeline

2017 Q3-Q4

Brand Principles

Master craftsmanship and modern simplicity on a human scale

I prototyped a number of options to showcase the limited edition blankets as unique collection elements.

Designing for Simplicity and Specialness