Zoe TL Kirkpatrick

Brand Refresh: Mamatekla

Mamatekla needed a rebrand that responded to clients’ drastically changed needs post-COVID shutdowns.

I re-oriented the look and feel for the new client persona: women seeking simplicity and support.

The refreshed landing page converted viewers to email subscribers at a rate of 8.9%.

Delivered: Brand Guidelines, Brand website, image assets, and copy.

Tools
Photoshop, CRM

Timeline
3 Months

Role
Art Director and Visual Designer