Zoe TL Kirkpatrick





Brand Refresh: Mamatekla
Mamatekla needed a rebrand that responded to clients’ drastically changed needs post-COVID shutdowns.
I re-oriented the look and feel for the new client persona: women seeking simplicity and support.
The refreshed landing page converted viewers to email subscribers at a rate of 8.9%.
Delivered: Brand Guidelines, Brand website, image assets, and copy.
Tools
Photoshop, CRM
Timeline
3 Months
Role
Art Director and Visual Designer
ZOE TL KIRKPATRICK
I’m an art director and designer with a background in creative production. I like to help organizations serve people using great design.
© Zoe TL Kirkpatrick 2023