Frost needed brand DNA and identity that expressed both its master craftsmanship and modern design, and resonated with the conscientious consumer who gifts cherished artisanal heirlooms. I directed the brand DNA story-building, and identity design process, creating its signature “red thread” motif to visually represent its values of heart and conscientiousness across the brand identity and product. I then applied the brand identity across the brand e-commerce website and image assets.

Delivered: Brand DNA, Brand Identity, Brand website, image assets, and copy.

Frost needed a lookbook to introduce their debut collection of heirloom handwoven blankets, for distribution via direct mail and tradeshows. Frost particularly wanted to attract interior decorators and buyers looking for artisanal products with a story. I created a lookbook featuring Frost blankets’ distinctive red thread as a design motif.

Delivered: Lookbook, image assets, and copy.