Brand Identity: Mamatekla

Mamatekla needed a brand identity that resonated with mothers who felt like people who happen to have babies. I art directed a logo, brand guidelines, and voice for Mamatekla that pulled from the wellness products and design aesthetics the audience engaged with in other areas of their lives. The brand was accepted into the 2020 New Hampshire Tech Alliance Incubator.

Delivered: Brand Identity, Brand Guidelines, visual and copy voice.

Tools
Illustrator, Photoshop

Role
Art Director
Digital Designer