◦ Executed 360° campaigns to launch properties across paid and organic social media, email, MLS platforms, proprietary website, and print media
◦ Implemented a design system to streamline marketing production, which included standardizing Brand Identity, Brand Content Guidelines, and Templates. This initiative significantly improved brand continuity across all agent communications, enhancing overall visual consistency
◦ Crafted a compliant lead capturing landing page template that adhered to new real estate marketing regulations while maintaining a visually appealing and engaging design, revamping the digital “Coming Soon” strategy
◦ Art Directed photoshoots and video shoots including managing photographers, videographers, and digital re-staging vendors
◦ Developed automated multi-channel campaign increasing client reviews by est. 50%

◦ Designed responsive internal Resource Hub website resulting in estimated: 20% reduction in daily support requests, 25% reduction in staff time to service support requests, 5-10% increase in new client retention post-onboarding
◦ Created distinctive logo for Productivity Department, leading to an estimated 10% growth in productivity coaching clients
◦ Delivered sales enablement program: Agent Onboarding, Training, Business Coaching, and “RISE” Speed-to-Lead Program (recognized as top 5 nationally performing team in July 2023), resulting in +12% higher agent productivity (20%) than national average (8%)
◦ Created automated follow-up systems for scheduling with a coach (reduced no-shows by estimated 50%), requesting sponsorships for classes, registering for onboarding (reduced no-shows by estimated 70%)

◦ Redesigned company-wide email and calendar template resulting in: email open rate increased by 40.4% to 45.2%, and unsubscribe rate decreased by 10.7% to 0%
◦ Generated marketing collateral, encompassing class flyers, Eventbrite banners, engaging social media posts, informative instructional slide decks, persuasive sales meeting presentations, as well as CTA-forward emails and email templates